At InsurTech Hartford, John Rusk of ProSentry shares how low-cost, user-friendly IoT solutions with proven ROI are crucial to driving better adoption in the property and insurance industries.
In this quick chat from day two of the InsurTech Hartford Symposium, ProSentry’s John Rusk explains how the future of IoT lies in making technology affordable, simple, and directly beneficial to both property managers and insurers. He stresses that for adoption to grow, solutions must deliver a clear return, particularly through insurance partnerships.


ProSentry embodies this mindset by focusing on prevention-first technology that helps reduce incidents before they become costly claims.
In this quick chat from day two of the InsurTech Hartford Symposium, ProSentry’s John Rusk explains how the future of IoT lies in making technology affordable, simple, and directly beneficial to both property managers and insurers. He stresses that for adoption to grow, solutions must deliver a clear return, particularly through insurance partnerships.
ProSentry embodies this mindset by focusing on prevention-first technology that helps reduce incidents before they become costly claims.
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Facilities managers can reduce costly water damage, operational disruptions, and rising insurance premiums by proactively assessing risks, installing smart leak-detection sensors, and implementing rapid response protocols.
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