How Smart IoT Can Reshape Insurance and Risk

At InsurTech Hartford, John Rusk of ProSentry shares how low-cost, user-friendly IoT solutions with proven ROI are crucial to driving better adoption in the property and insurance industries.

June 4, 2025
With John Rusk, President & Co-Founder of ProSentry and Miguel Edwards, Founder & CEO of FIVEM Consulting LLC

In this quick chat from day two of the InsurTech Hartford Symposium, ProSentry’s John Rusk explains how the future of IoT lies in making technology affordable, simple, and directly beneficial to both property managers and insurers. He stresses that for adoption to grow, solutions must deliver a clear return, particularly through insurance partnerships.

At InsurTech Hartford, John Rusk of ProSentry shares how low-cost, user-friendly IoT solutions with proven ROI are crucial to driving better adoption in the property and insurance industries.

“No one wants to use their insurance, so if the insurance company is seen as an adviser to lower risk and lower claims, it's a win-win. Everybody’s happy.”

- John Rusk of ProSentry

ProSentry embodies this mindset by focusing on prevention-first technology that helps reduce incidents before they become costly claims.

With John Rusk, President & Co-Founder of ProSentry and Miguel Edwards, Founder & CEO of FIVEM Consulting LLC

In this quick chat from day two of the InsurTech Hartford Symposium, ProSentry’s John Rusk explains how the future of IoT lies in making technology affordable, simple, and directly beneficial to both property managers and insurers. He stresses that for adoption to grow, solutions must deliver a clear return, particularly through insurance partnerships.

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“No one wants to use their insurance, so if the insurance company is seen as an adviser to lower risk and lower claims, it's a win-win. Everybody’s happy.”

- John Rusk of ProSentry

ProSentry embodies this mindset by focusing on prevention-first technology that helps reduce incidents before they become costly claims.

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