How Smart IoT Can Reshape Insurance and Risk

At InsurTech Hartford, John Rusk of ProSentry shares how low-cost, user-friendly IoT solutions with proven ROI are crucial to driving better adoption in the property and insurance industries.

June 4, 2025
With John Rusk, President & Co-Founder of ProSentry and Miguel Edwards, Founder & CEO of FIVEM Consulting LLC

In this quick chat from day two of the InsurTech Hartford Symposium, ProSentry’s John Rusk explains how the future of IoT lies in making technology affordable, simple, and directly beneficial to both property managers and insurers. He stresses that for adoption to grow, solutions must deliver a clear return, particularly through insurance partnerships.

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At InsurTech Hartford, John Rusk of ProSentry shares how low-cost, user-friendly IoT solutions with proven ROI are crucial to driving better adoption in the property and insurance industries.

“No one wants to use their insurance, so if the insurance company is seen as an adviser to lower risk and lower claims, it's a win-win. Everybody’s happy.”

‍

- John Rusk of ProSentry

ProSentry embodies this mindset by focusing on prevention-first technology that helps reduce incidents before they become costly claims.

1 NFPA, Smoke Alarms in US Home Fires Supporting Tables2 Life Safety Consultants, The History of Fire Alarms3 My Smoke Alarm, Smoke Alarm History4 NFPA, Smoke Alarms in US Home Fires Supporting Tables5 NYC, Local Laws of The City of New York for Year 20166 NYC, Chapter 9 Fire Protection Systems7 First Alert, Smoke Safety Laws & Regulations by State8 First Alert, Power Source Safety Laws & Legislation by State9 Deviteq, LoRaWAN Technology, The New Era or IoT10 CENGN, From 1G to 5G: The History of Cell Phones and their Cellular Generations11 Cable Free, History of Wireless Technology12 NFPA, Standard Installation and Fuel Gases Detection and Warning Equipment13 UL Standards & Engagement, Residential Gas Detectors14 Con Edison, Gas Safety15 NFPA, Smoke Alarms in US Home Fires Supporting Tables16 In-Home Methane Leak Detection: A Case Study presented at Pipeline Safety Trust Conference, December 1-2 202217 Firefighter Now, Will the Fire Department Check for Gas Leaks18 NYC, End-to-End Response Time19 NFPA, Smoke Alarms in US Home Fires Supporting Tables20 First Alert, Power Source Safety Laws & Legislation by State21 NFPA, Smoke Alarms in US Home Fires Supporting Tables22 iProperty Management, Water Damage Statistics23 Chubb, 5 Questions to Help You Prevent Water Damage in Your Home24 Pub Med, Mold Exposure During Infancy as a Predictor of Potential Asthma Development25 Investopedia, Terminal Capitalization Rate: Definition and Calculation Example26 Stanford News Service, Stanford Scientists Find the Climate and Health Impacts of Natural Gas Stoves are Greater than Previously Thought27 NY Senate, Senate Bill S3705 - Relates to Requiring Combustible Gas Detectors in Certain Structures
With John Rusk, President & Co-Founder of ProSentry and Miguel Edwards, Founder & CEO of FIVEM Consulting LLC

In this quick chat from day two of the InsurTech Hartford Symposium, ProSentry’s John Rusk explains how the future of IoT lies in making technology affordable, simple, and directly beneficial to both property managers and insurers. He stresses that for adoption to grow, solutions must deliver a clear return, particularly through insurance partnerships.

‍

View the Case Study

“No one wants to use their insurance, so if the insurance company is seen as an adviser to lower risk and lower claims, it's a win-win. Everybody’s happy.”

‍

- John Rusk of ProSentry

ProSentry embodies this mindset by focusing on prevention-first technology that helps reduce incidents before they become costly claims.

1 NFPA, Smoke Alarms in US Home Fires Supporting Tables2 Life Safety Consultants, The History of Fire Alarms3 My Smoke Alarm, Smoke Alarm History4 NFPA, Smoke Alarms in US Home Fires Supporting Tables5 NYC, Local Laws of The City of New York for Year 20166 NYC, Chapter 9 Fire Protection Systems7 First Alert, Smoke Safety Laws & Regulations by State8 First Alert, Power Source Safety Laws & Legislation by State9 Deviteq, LoRaWAN Technology, The New Era or IoT10 CENGN, From 1G to 5G: The History of Cell Phones and their Cellular Generations11 Cable Free, History of Wireless Technology12 NFPA, Standard Installation and Fuel Gases Detection and Warning Equipment13 UL Standards & Engagement, Residential Gas Detectors14 Con Edison, Gas Safety15 NFPA, Smoke Alarms in US Home Fires Supporting Tables16 In-Home Methane Leak Detection: A Case Study presented at Pipeline Safety Trust Conference, December 1-2 202217 Firefighter Now, Will the Fire Department Check for Gas Leaks18 NYC, End-to-End Response Time19 NFPA, Smoke Alarms in US Home Fires Supporting Tables20 First Alert, Power Source Safety Laws & Legislation by State21 NFPA, Smoke Alarms in US Home Fires Supporting Tables22 iProperty Management, Water Damage Statistics23 Chubb, 5 Questions to Help You Prevent Water Damage in Your Home24 Pub Med, Mold Exposure During Infancy as a Predictor of Potential Asthma Development25 Investopedia, Terminal Capitalization Rate: Definition and Calculation Example26 Stanford News Service, Stanford Scientists Find the Climate and Health Impacts of Natural Gas Stoves are Greater than Previously Thought27 NY Senate, Senate Bill S3705 - Relates to Requiring Combustible Gas Detectors in Certain Structures

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