Water Leak Detection Sensors Greatly Reduce Frequency & Severity of Internal Water Claims

ProSentry’s John Rusk joins Insurance Nerds at InsureTech Hartford to share how ProSentry’s smart sensors stop leaks, reduce insurance claims, and deliver peace of mind to multi-tenant buildings.

May 20, 2025
With John Rusk, President & Co-Founder of ProSentry, and Nick Lamparelli of Insurance Nerds

At InsureTech Hartford 2025, ProSentry’s John Rusk explains how their point-of-leak detection system dramatically reduces water damage in multi-tenant buildings. Unlike traditional systems, ProSentry’s devices use LoRaWAN connectivity, offer 10-year battery life, and send real-time alerts that prevent claims before they start. With 3,610 leaks detected in 2024—zero becoming insurance claims—ProSentry is proving the ROI of proactive risk mitigation while offering potential insurance discounts, enhanced safety, and peace of mind for building managers.

"The amazing thing—just to give you the proof—is that in 2024, in New York and New Jersey, we caught 3,610 leaks. Of those, zero were false alarms, and zero became insurance claims. That’s what happens when you respond in under a minute and stop a leak with a paper towel instead of a claims adjuster."

‍

— John Rusk

1 NFPA, Smoke Alarms in US Home Fires Supporting Tables2 Life Safety Consultants, The History of Fire Alarms3 My Smoke Alarm, Smoke Alarm History4 NFPA, Smoke Alarms in US Home Fires Supporting Tables5 NYC, Local Laws of The City of New York for Year 20166 NYC, Chapter 9 Fire Protection Systems7 First Alert, Smoke Safety Laws & Regulations by State8 First Alert, Power Source Safety Laws & Legislation by State9 Deviteq, LoRaWAN Technology, The New Era or IoT10 CENGN, From 1G to 5G: The History of Cell Phones and their Cellular Generations11 Cable Free, History of Wireless Technology12 NFPA, Standard Installation and Fuel Gases Detection and Warning Equipment13 UL Standards & Engagement, Residential Gas Detectors14 Con Edison, Gas Safety15 NFPA, Smoke Alarms in US Home Fires Supporting Tables16 In-Home Methane Leak Detection: A Case Study presented at Pipeline Safety Trust Conference, December 1-2 202217 Firefighter Now, Will the Fire Department Check for Gas Leaks18 NYC, End-to-End Response Time19 NFPA, Smoke Alarms in US Home Fires Supporting Tables20 First Alert, Power Source Safety Laws & Legislation by State21 NFPA, Smoke Alarms in US Home Fires Supporting Tables22 iProperty Management, Water Damage Statistics23 Chubb, 5 Questions to Help You Prevent Water Damage in Your Home24 Pub Med, Mold Exposure During Infancy as a Predictor of Potential Asthma Development25 Investopedia, Terminal Capitalization Rate: Definition and Calculation Example26 Stanford News Service, Stanford Scientists Find the Climate and Health Impacts of Natural Gas Stoves are Greater than Previously Thought27 NY Senate, Senate Bill S3705 - Relates to Requiring Combustible Gas Detectors in Certain Structures
With John Rusk, President & Co-Founder of ProSentry, and Nick Lamparelli of Insurance Nerds

At InsureTech Hartford 2025, ProSentry’s John Rusk explains how their point-of-leak detection system dramatically reduces water damage in multi-tenant buildings. Unlike traditional systems, ProSentry’s devices use LoRaWAN connectivity, offer 10-year battery life, and send real-time alerts that prevent claims before they start. With 3,610 leaks detected in 2024—zero becoming insurance claims—ProSentry is proving the ROI of proactive risk mitigation while offering potential insurance discounts, enhanced safety, and peace of mind for building managers.

View the Case Study

"The amazing thing—just to give you the proof—is that in 2024, in New York and New Jersey, we caught 3,610 leaks. Of those, zero were false alarms, and zero became insurance claims. That’s what happens when you respond in under a minute and stop a leak with a paper towel instead of a claims adjuster."

‍

— John Rusk

1 NFPA, Smoke Alarms in US Home Fires Supporting Tables2 Life Safety Consultants, The History of Fire Alarms3 My Smoke Alarm, Smoke Alarm History4 NFPA, Smoke Alarms in US Home Fires Supporting Tables5 NYC, Local Laws of The City of New York for Year 20166 NYC, Chapter 9 Fire Protection Systems7 First Alert, Smoke Safety Laws & Regulations by State8 First Alert, Power Source Safety Laws & Legislation by State9 Deviteq, LoRaWAN Technology, The New Era or IoT10 CENGN, From 1G to 5G: The History of Cell Phones and their Cellular Generations11 Cable Free, History of Wireless Technology12 NFPA, Standard Installation and Fuel Gases Detection and Warning Equipment13 UL Standards & Engagement, Residential Gas Detectors14 Con Edison, Gas Safety15 NFPA, Smoke Alarms in US Home Fires Supporting Tables16 In-Home Methane Leak Detection: A Case Study presented at Pipeline Safety Trust Conference, December 1-2 202217 Firefighter Now, Will the Fire Department Check for Gas Leaks18 NYC, End-to-End Response Time19 NFPA, Smoke Alarms in US Home Fires Supporting Tables20 First Alert, Power Source Safety Laws & Legislation by State21 NFPA, Smoke Alarms in US Home Fires Supporting Tables22 iProperty Management, Water Damage Statistics23 Chubb, 5 Questions to Help You Prevent Water Damage in Your Home24 Pub Med, Mold Exposure During Infancy as a Predictor of Potential Asthma Development25 Investopedia, Terminal Capitalization Rate: Definition and Calculation Example26 Stanford News Service, Stanford Scientists Find the Climate and Health Impacts of Natural Gas Stoves are Greater than Previously Thought27 NY Senate, Senate Bill S3705 - Relates to Requiring Combustible Gas Detectors in Certain Structures

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